{"id":862,"date":"2018-05-20T11:56:13","date_gmt":"2018-05-20T06:26:13","guid":{"rendered":"http:\/\/kashmirnetwork.com\/justju\/?p=862"},"modified":"2022-12-31T08:56:25","modified_gmt":"2022-12-31T03:26:25","slug":"psst-need-some-culture","status":"publish","type":"post","link":"https:\/\/kashmirnetwork.com\/justju\/?p=862","title":{"rendered":"Psst! Need Some Culture?"},"content":{"rendered":"<p>One of the pitfalls of being a jetsetter is the constant effort that must be made to discover, adopt, and discard current trends before the hoi polloi barge in. Having cycled through exotic &#8216;<em>spiritualisms<\/em>&#8216;, the new trend for the glitterati over the past few years is to adopt &#8216;<em>concepts<\/em>&#8216; from other cultures. One fairly obvious reason could be that the level of personal commitment (ranging from simply a form of interior design to undemanding lifestyle choices) is far lower.<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.kashmirnetwork.com\/justju\/images\/concepts.jpg\"><\/p>\n<p>The Danish concept of <strong>Hygge<\/strong> [<a href=\"https:\/\/forvo.com\/word\/hygge\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.kashmirnetwork.com\/justju\/images\/speaker.png\"><\/a>] is the art of enjoying simple pleasures associated with the feeling of being cosy. Hygge has been defined thus : &#8220;<em>the warm glow of a candle, wrapping yourself in a duvet watching the flames of a brazier, snuggling down with a mid-winter book, these are all hygge<\/em>.&#8221; <\/p>\n<p>Hygge was overtaken by <strong>Lagom<\/strong> [<a href=\"https:\/\/forvo.com\/word\/lagom\/#sv\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.kashmirnetwork.com\/justju\/images\/speaker.png\"><\/a>] from Sweden which has been defined as finding just the right amount of anything and is more of a lifestyle choice as it encourages sustainability, environmental awareness and balance. <\/p>\n<p>The Dutch concept of <strong>Gezelligheid<\/strong> [<a href=\"https:\/\/forvo.com\/word\/gezelligheid\/#nl\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.kashmirnetwork.com\/justju\/images\/speaker.png\"><\/a>] is a blend of simple pleasures, cosiness, togetherness and contentedness.<\/p>\n<p>While each concept is genuine enough in its respective country of origin, it hasn&#8217;t taken long for marketing vultures to get into the act. Scotland&#8217;s tourism body <strong>VisitScotland<\/strong> have invented their own international concept called &#8220;<strong>C\u00f2sagach<\/strong>&#8221; which they claim is an old Scottish word for feeling snug, sheltered and warm. They tried to shill it as a &#8220;top trend&#8221; for 2018 but the attempt <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2017\/dec\/14\/cosagach-is-the-scottish-hygge-more-about-wet-moss-than-warm-blankets\" rel=\"noopener\" target=\"_blank\">ran into foul Scottish weather<\/a> with native Gaelic speakers <a href=\"http:\/\/www.bbc.com\/news\/uk-scotland-42364399\" rel=\"noopener\" target=\"_blank\">ridiculing<\/a> the invented concept.<\/p>\n<p>My personal opinion is that ones own culture should be satisfying enough for oneself. <\/p>\n<p>I do empathise, however, with some aspects of Japanese culture like the understated elegance and wear-induced patina of <strong>Wabi-sabi<\/strong>, the perspective of <strong>Ikigai<\/strong> that a home should mostly have objects that have special meaning to the owner, and the amazing twist of <strong>Kintsugi\/Kintsukuroi<\/strong>, where repairs make the broken object more valuable and desirable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/kashmirnetwork.com\/justju\/wp-content\/uploads\/2018\/05\/kintsugi-273x300.jpg\" alt=\"\" width=\"273\" height=\"300\" class=\"alignnone size-medium wp-image-1661\" srcset=\"https:\/\/kashmirnetwork.com\/justju\/wp-content\/uploads\/2018\/05\/kintsugi-273x300.jpg 273w, https:\/\/kashmirnetwork.com\/justju\/wp-content\/uploads\/2018\/05\/kintsugi.jpg 514w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/p>\n<p>Ahh, the feeling of bliss that comes from sipping <em>noon-chai<\/em> in the <em>hamaam<\/em>, with your legs tucked into your <em>pheran<\/em> over a <em>kangri<\/em>, thereby insulating yourself from the freezing temperatures while the snow piles up relentlessly outside your window. Maybe Kashmir Tourism should come up with a marketing term for the concept \ud83d\ude42<\/p>\n<p><em><br \/>\nTake that Hygge!<\/em> <\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.kashmirnetwork.com\/justju\/images\/kangri.jpg\" width=\"250\"><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.kashmirnetwork.com\/justju\/images\/sign.jpg\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the pitfalls of being a jetsetter is the constant effort that must be made to discover, adopt, and discard current trends before the hoi polloi barge in. Having cycled through exotic &#8216;spiritualisms&#8216;, the new trend for the glitterati over the past few years is to adopt &#8216;concepts&#8216; from other cultures. One fairly obvious [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-862","post","type-post","status-publish","format-standard","hentry","category-kashmir"],"_links":{"self":[{"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=\/wp\/v2\/posts\/862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=862"}],"version-history":[{"count":22,"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=\/wp\/v2\/posts\/862\/revisions\/1662"}],"wp:attachment":[{"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kashmirnetwork.com\/justju\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}